Before the Interview
- Do Your Homework: Research the person (website, social media) and the company/topic to tailor questions.
- Define Your Goal: Know the purpose (for them, for your readers) and what you want the audience to learn.
- Craft Questions: Prepare open-ended questions that get detailed answers, not just “yes/no”. Group them into themes (e.g., growth, challenges).
- Prepare Your Pitch: Have a concise intro for the interviewee that explains who they are and why your audience should care.
- Logistics: Figure out the medium (call, video), schedule, and confirm details.
During the Interview
- Be Conversational: It’s a chat, not an interrogation; let it flow like a natural discussion.
- Listen Actively: Focus on their words, not just your next question.
- Use “Parroting”: Repeat a key phrase they just said as a question to encourage elaboration (e.g., “Sales funnel?” they say, you ask).
- Be Flexible: Be ready to ditch planned questions for more interesting topics that arise.
- Give Space: Pause for a few extra seconds after they finish to see if they’ll add more.
- Keep it Reader-Focused: Ensure questions and answers bring value to your audience.
After the Interview
- Send a Thank-You: A prompt, personalized note is crucial.
- Transcribe: Get a transcript for accuracy and easy editing.
- Edit for Readability: Structure with headers, images, and concise paragraphs.
- Promote: Share the published post and tag the interviewee.
Information provided by AI
